Use Video to Build Trust

Using video to build trust is one of the most effective marketing tools a real estate agent can use today. People don't just want to see homes—they want to know who they're working with. Video builds familiarity, authority, and connection in a way no static photo or post can.

Here's how to use it well:

• Video humanizes you. Clients feel like they know you before they meet you.
• It builds authentic connection, especially when you speak naturally and show personality.

• Sharing useful tips or walking through properties on camera demonstrates your professional expertise.
• People trust those who educate rather than sell.

• Highlight property features, neighborhood vibe, and standout details.
• Narrate with enthusiasm and clarity—make it feel like a personal tour.

• Share monthly or quarterly trends: inventory, average sale price, interest rate changes.
• Keep it brief (1–2 minutes) and break down what it means for buyers/sellers.

• Answer common questions like:
  • "How much do I need for a down payment?"
  • "What's the best time to list?"
• These evergreen videos can be reused or reposted regularly.

• Ask satisfied clients for a short on-camera review.
• It's far more powerful than text—viewers see real people vouch for you.

• Feature local restaurants, parks, or businesses.
• You become not just a realtor—but a community guide.

• Use a tripod or gimbal for stable shots
• Record in good natural light or use a ring light indoors
• Keep it short and engaging (under 2 minutes is ideal)
• Add captions—many people watch without sound
• Post to YouTube, Instagram, Facebook, and your website
• Use Canva, CapCut, or iMovie to add titles, branding, and music easily