Real Estate Video Tips

Here are powerful real estate video tips to help you attract buyers, showcase properties, and build your brand—whether you're using your phone, a drone, or a full video crew:

1. Start with a Purpose

Decide what the video is for:

• Property listing tour
• Neighborhood spotlight
• Agent intro/personal branding
• Educational video (e.g., buying tips)

Clarity = better results.

• Listing videos: 60–90 seconds is ideal.
• Educational content: 1–3 minutes.
• Hook viewers in the first 5 seconds with a strong opening line or shot.

• Write a loose outline so your message is clear and confident.
• Practice enough to sound natural, not robotic.

Example opening:
"Welcome to this stunning 4-bedroom home in one of Austin's most walkable neighborhoods—let's take a look inside."

• Don't just say "beautiful kitchen"—show granite countertops, stainless appliances, and natural light.
• Mention lifestyle perks: "Perfect for entertaining" or "Steps from downtown dining."

• Film when natural light is best—usually mid-morning or late afternoon.
• Avoid harsh noon shadows or evening darkness.

• Slow pans, steady walking shots, and drone flyovers can make a listing come alive.
• Use a gimbal or tripod to avoid shaky footage.

• Add short clips of nearby parks, schools, coffee shops, or landmarks.
• Location sells—don't ignore the surroundings.

• Use on-screen text to show:
  • Property details (beds, baths, sq ft)
  • Your name & contact info
  • Your brokerage logo
• Keep the font clean and readable on mobile.

• Voiceover adds a personal, guided feel.
• Background music should be subtle and royalty-free.
• Avoid loud or distracting tracks—this isn't a car commercial.

• "Contact me to schedule a private showing."
• "Follow for more listings and local tips."
• Add clickable links if posting on YouTube, Instagram, or Facebook.

• Use vertical format for Instagram Reels or TikTok.
• Upload captions so viewers can follow without sound.
• Repurpose videos as blog posts, email content, or YouTube shorts.