Stay in Touch After the Sale

Staying in touch after the sale is one of the smartest things a real estate agent can do to build long-term success. It strengthens relationships, encourages referrals, and keeps you top-of-mind when past clients or their friends need an agent again.

Here are some effective ways to do it:

• Deliver a handwritten note or small housewarming gift shortly after closing.
• It shows appreciation and ends the transaction on a high note.

• Mark the one-year anniversary with a message or postcard.
• A simple "Happy Home Anniversary" is a great way to reconnect.

• Share contacts for plumbers, landscapers, or home improvement pros.
• Clients often need trusted service providers after they move in.

• Email periodic updates about their neighborhood's real estate trends or home value estimates.
• It keeps you relevant and positions you as a helpful resource.

• Include home tips, real estate trends, and community events.
• Keep it short, valuable, and branded with your contact info.

• Connect with clients online and engage with their posts.
• Share useful content regularly to stay visible.

• Send cards for holidays, New Year's, or seasonal greetings.
• Personalized, non-salesy touches go a long way.

• Use your CRM to track birthdays and send quick notes or texts.
• It makes clients feel remembered, not just "sold to."

• Invite past clients to a barbecue, happy hour, or small holiday party.
• Face-to-face interaction keeps relationships strong and personal.

• A few months after closing, ask how they're settling in and whether they know anyone else looking to buy or sell.
• Don't be pushy—just open the door.