There are several real estate marketing tools that can be used to effectively promote properties and generate leads:

1. Real Estate Websites: Having a website is a must-have for real estate agents and brokers. A website can be used to showcase properties, generate leads, and provide valuable information to potential clients.
2. Virtual Tours: Virtual tours allow potential buyers to see the property without physically visiting it. This is especially useful for out-of-town buyers or during times when physical visits are not possible.
3. Social Media Marketing: Social media platforms like Facebook, Instagram, and Twitter can be used to promote properties, share listings, and engage with potential clients.
4. Email Marketing: Email marketing is an effective way to stay in touch with potential clients and keep them updated on new properties and market trends.
5. Print Advertising: Traditional print advertising in local newspapers and magazines can still be an effective way to reach a local audience.
6. Video Marketing: Videos can be used to showcase properties, share market insights, and provide valuable information to potential clients.
7. Search Engine Optimization (SEO): SEO involves optimizing your website and online presence to rank higher in search engine results, which can lead to increased visibility and more leads.
8. Real Estate CRM: A Customer Relationship Management (CRM) tool can help real estate agents manage their leads, automate marketing, and stay organized.
9. Real Estate Mobile Apps: Mobile apps like Zillow and Realtor.com can be used to search for properties and connect with real estate agents, making it easier for potential buyers to find your listings.
10. Online Marketplaces: Websites like Redfin, Zillow, and Trulia allow real estate agents to list their properties online and connect with potential buyers.