Turning your Instagram Stories into your own mini reality show is one of the most relatable, trust-building, and free marketing tools you can use as a real estate agent. Here's how to pull it off with style:

Why It Works

• People don't just hire agents — they hire humans they like and trust.
• Stories disappear in 24 hours, so it's low-pressure, high-engagement content.
• You become part of your audience's daily scroll, keeping you top-of-mind.

Take your audience with you:

• Morning coffee + prepping for showings
• Behind the scenes at open houses
• Funny moments in the field ("The closet that tried to eat me")

Engage your audience with polls:

• Hardwood vs Carpet?
• Suburbs vs City?
• Quartz vs Granite?

Quick 15–30 sec videos answering common questions:

• "What's the deal with earnest money?"
• "How long does closing really take?"
• "What if the inspection is a nightmare?"

Before it hits the MLS, give your followers a "first look." Bonus: create FOMO.

Show snippets of your clients (with permission) signing papers, house hunting, or getting the keys.
Add:

"From pre-approval to popping champagne. This is why I love what I do."

• Use consistent story templates with your branding (colors/fonts).
• Save highlights: Group your Stories into categories like "Buyer Tips," "Open Houses," or "Just Sold."
• Caption everything — most people watch without sound.
• Use location tags and hashtags to increase discoverability.
• Be real — messy hair, weird closets, awkward angles. Authenticity > polish.