1 minute reading time
(283 words)
Create High-Quality Video Content
Create High-Quality Video Content for Real Estate
1. Property Walkthroughs
- Film detailed, room-by-room tours with smooth camera movements.
- Highlight unique features (smart home tech, views, custom finishes).
- Use natural light and stage the home where possible.
- Add text overlays for square footage, room names, or pricing.
- Narrate or add captions to explain key selling points.
- Showcase local parks, schools, restaurants, and amenities.
- Interview business owners or residents (with permission).
- Great for buyers relocating or unfamiliar with the area.
- Short clips on topics like:
- "How to Win a Bidding War"
- "Top 3 Mistakes Sellers Make"
- "What to Know About Interest Rates Right Now"
- Keep videos under 2 minutes, use plain language, and speak directly to the camera.
- Monthly or quarterly updates with:
- Local average sale prices
- Days on market
- Buyer/seller tips
- Use simple charts or infographics as visuals.
- Record satisfied clients at closings or walkthroughs (with permission).
- Authentic, unscripted feedback builds trust quickly.
- Keep clips under 1 minute, focused on their experience.
- Show what happens during staging, inspections, or photo shoots.
- Give a glimpse into your day as an agent.
- Humanizes your brand and builds personal connection.
- Go live on Instagram, Facebook, or YouTube.
- Answer common real estate questions in real time.
- Promote ahead of time and engage viewers in the chat.
- Use a tripod or gimbal for stability.
- Invest in good lighting and a microphone — audio quality matters.
- Add captions — many people watch with the sound off.
- Batch record multiple videos in one session to save time.
- Edit professionally using tools like CapCut, iMovie, or Adobe Premiere Rush.
Comments