Sacrifice, divorce and fishy email: Inman’s Top 5 stories of the week

Catch up on the most-read stories of the week, as determined by Inman readers. Here's Inman Top 5 for Sept. 23-29, 2022.

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What haunts MLS leaders? Politics, commissions and their own demise

At the Council of Multiple Listing Services' annual conference, CEOs discussed being ready for the possible death of the commission structure and why MLSs should be run as businesses.

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WEST adopts name of flagship product MyHome in rebrand

Williston Financial Group subsidiary Williston Enterprise Solutions and Technology establishes an independent identity for MyHome collaboration platform it launched in 2015.

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Presale home renovation startup Revive wins NAR ‘Pitch Battle’

Revive takes home the $15,000 cash prize from a contest hosted by NAR’s for-profit investment subsidiary Second Century Ventures. It was one of 12 startups to compete in the contest.

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Too big an ask? Homesellers struggle to find the right comps

The home that sold down the street a few weeks ago might not be a good guide for how to price yours, according to new data from Redfin.

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What will agents make of Zillow’s ShowingTime+? The Real Word

Hosts Byron Lazine and Nicole White sit down to discuss Zillow’s launch of ShowingTime+, amphibious houses, Hurricane Ian and whether high schools start too early.

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Your client’s home is quirky. How you market the listing is crucial

Real estate agents who have listed unusual, eccentric or just plain bizarre homes shared their tips with Inman for marketing properties with nontraditional features — and sensitive sellers.

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Inez Wade advances cancer research 1 luxury sale at a time

Since Inman spoke with Wade in January 2017, Penn Medicine's Abramson Cancer Center, where she established a research endowment, has garnered 18 FDA approvals for new cancer treatments.

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Knock on wood: Cost of lumber drops back to pre-pandemic levels

Lumber futures have fallen back to where they were before the pandemic ignited a boom in housing and stretched supply chains to the limit, according to data compiled by Nasdaq.

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Happier email is a cinch with Happy Grasshopper: Tech Review

The Happy Grasshopper experience can be largely automated, but all the opportunities for input, personal editing and strategic involvement are there, which starts with what the company calls its Success Coach program.

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6 steps for making your real estate brand pop in a crowded market

Maintaining a consistent brand is a central component of leaving a lasting impression on your future clients. This goes beyond using your branded color scheme, fonts and logos; it's about telling the story of you and your business.

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Comfort can kill your business. Here’s what to watch for

Comfort can be a killer if you’re not careful. In life you’re either growing or you’re dying. Growth and comfort can not coexist, says Jimmy Burgess. If you’re comfortable in these five areas, it might be a foretell that your business will decline.

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A world without commission sharing? MLS leaders weigh in

Denee Evans, Art Carter and Errol Samuelson lay out a vision of the MLS as the ultimate real estate data source at the Council of Multiple Listing Services' annual conference.

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Amid Hurricane Ian disaster, real estate pros begin picking up pieces

The storm slammed into southwestern Florida with winds as high as 150 miles per hour. President Biden said it may prove to be the deadliest hurricane in the state's history.

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Fannie Mae looks to affordable housing nonprofit for next CEO

Former JP Morgan Chase Director Priscilla Almodovar leads Enterprise Community Partners, which has business ties to the mortgage giant.

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How to manage, track, and measure real estate communications

Join the conversation with CallRail to explore the top 5 findings from their recent report. Walk through how today’s real estate professionals can take control of their communications channels to streamline their workdays and drive more business!

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RE/MAX’s Motto Mortgage named a top ‘recession-proof’ opportunity

As lenders pivot to serve homebuyers, RE/MAX franchisor's "mortgage brokerage-in-a-box" also makes a separate list of top franchise opportunities for Black entrepreneurs.

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Buyers’ market now expected by end of 2023, economists predict

From a panel of 107 experts surveyed by Zillow, a majority agreed that rising mortgage rates are driving down competition among buyers, which will eventually result in a buyers' market.

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Gilded Age mansion breaks Fifth Ave. townhouse record in $50M sale

The Beaux-Arts-style townhouse had not traded hands in over 75 years and marks a price record for any townhouse sold on Fifth Avenue, according to Douglas Elliman Realty.

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Mortgage rates haven’t been this chaotic since Black Monday: Study

A buyer looking at $500,000 houses in July would have seen their potential monthly payment fall by $177 in August, then rise by $328 since.

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