Finding power and purpose in brand evolution

A rebrand isn’t about changing who you are but clarifying what you stand for. HomeSmart’s evolution shows how aligning identity, culture and purpose can strengthen relationships and create momentum for future growth.

What happens when you stop selling bedrooms and start selling Saturday mornings

Agents who lead with lifestyle, not layouts, are winning buyers in a market shaped by delayed life decisions.

How this broker built a $750M business on leads, standards, guts

On this episode of Real Estate Insiders Unfiltered, Jim Trueblood details how he built the largest Zillow and Realtor.com partnership in Indiana, scaled a 225-agent brokerage and did it all by betting big — on himself, leads and raising the darn standard.

Listings, leads and Zillow’s climate data reversal: The Download

Catch up with the latest on everything listings, from Zillow's climate data switch to pricing and marketing your next listing.

The 9 podcasts agents should be listening to right now

Great podcasts provide better ideas and consistent inspiration, Jimmy Burgess writes, two things every real estate needs going into 2026.

What Kind of Homeowners’ Insurance Do You Need in a Co-op?

In New York, some residents are required to add their co-op and management company as “additional insured” parties.

DoJ not giving up after second try at charging Letitia James whiffs

The Department of Justice is reportedly weighing its options after a Virginia grand jury rejected a second attempt to indict the New York Attorney General for mortgage fraud.

Winning and keeping clients

Learn how Branden and Rayni Williams attract and retain clients and keep them coming back in this Inman Access session.

Inflation eases, but mortgage rates don’t as investor worries remain

While a Dec. 10 Fed rate cut is now seen as a lock, investors who fund most home loans aren't as bullish that the central bank will cut rates aggressively in 2026.

Some pain, some gains. Here’s where Zillow sees home prices in your market going next

The real estate portal and data powerhouse recently shared its updated home price forecast and predictions for 2026. Prices are expected to rise 1.2 percent nationally (but not everywhere).

Zillow to partner agents: Recent litigation misrepresents us

In an email and video message sent to Preferred agents on Thursday, the company's head of Zillow Preferred answered frequently asked questions and reassured agents that legal experts review all programs.

Zillow, Fannie and Freddie, Ridley make moves: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Meet the SERHANT. agents on ‘Owning Manhattan’ Season 2

The newest season of the popular Netflix series "Owning Manhattan" just dropped. Get to know the agents selling high-stakes New York City real estate under Ryan Serhant.

RealScout announces agent-first AI search, its ‘largest update ever’

RealScout announces AI Search for Pros, a product release that promises to change how real estate agents use AI to know their market. The company calls it their biggest update ever and announced it in front of thousands of customers, new and old.

Pantone courts controversy with its 2026 color of the year

Political statement? Recession indicator? Just plain boring? Pantone's Color of the Year has stirred up lots of opinions online.

Real Estate Tips - Professional Development

Continuous professional development is essential for a successful career in real estate. Staying current with market trends, legal changes, and new technologies can significantly impact your performance and client satisfaction. Key Areas for Development Here are some focus areas for professional growth: Market Analysis and Forecasting: Sharpening y...

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In a Brooklyn Apartment, D.I.Y. Holiday Décor That Crosses Cultures

The couple behind Ammor Architecture reference their Thai and German heritages when decorating for the holidays.

$1.4 Million Homes in Amsterdam

A triplex apartment in the Canal Belt, a two-bedroom loft in a former grain warehouse, and a duplex three miles south of Central Amsterdam.

Trompe l’Oeil Wallpaper Is the Latest Trick to Elevate Your Home

Employing the technique known as “trompe-l’oeil,” designers have mimicked three-dimensional surfaces to elevate rooms.

How you can defend yourself against AI, deepfakes and ‘pretty scary things’

Scammers use deepfakes and voice cloning technology to trick agents and consumers alike. Three experts share their safety tips and the importance of prioritizing in-person interaction.

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