If you’re stuck wondering why your real estate website hasn’t changed your business, Josh Ries writes, take a hard look at how you’re using it.

CAR issued a statement broadly in support of referral fee disclosure just days after NAR voted against expanding disclosure requirements.

Zillow and Compass endured a four-day hearing this week over the portal's listing access standards. A judge will now determine if Zillow can enforce these standards while Compass's lawsuit continues.

Coldwell Banker Envision will have offices in Downtown Los Angeles, Long Beach, Huntington Beach and elsewhere in Southern California.

The former head of East Polk Association of Realtors, Jennifer Garula-Mers, has been charged with stealing more than $81,000 from the group.

Intelligence Artificial Intelligence (AI) is rapidly transforming numerous industries, and real estate is no exception. By leveraging machine learning, deep learning, and predictive analytics, AI tools are enhancing efficiency, improving decision-making, and creating new opportunities for agents, buyers, sellers, and investors. Key Applications of ...

It’s beginning to look a lot like out-of-office notifications. December is historically when people take some time off work, reconnect with loved ones, and give stressful decisions a rest until January begins. At least, that’s what their conscious minds are doing. Subconsciously, those family and friend gatherings have people reconsidering their living situation. That’s where you come in! Incept your sphere by filling their social feeds with engaging real estate content they didn’t know they needed.

Business and Community Engagement

Promote Local December Events in Your Market

Let your followers know where they can go to feast their eyes on some festive lights.Tell your sphere which churches and synagogues in your area are holding holiday services.Prove the non-believers wrong by letting people know where they can get their photo taken with Santa.From winter clothes to presents, let your sphere know where they can make donations this holiday season.

Spotlight Small Businesses and Community Partners

Who doesn’t love hot cocoa in December? Let your followers know where you get your melted chocolate fix.Tell all of the holiday procrastinators out there where they can do their last-minute shopping.Help out the family hosts in your sphere by recommending some reliable house cleaners.Pipes get put through the ringer in December. Give your followers the names of some good plumbers.The last thing you need before a trip to see family is car trouble. Recommend some trustworthy mechanics.

December Market Insights – Why This Season is Great for Buying and Selling

Gift your followers a December Housing Market temperature check with a customized local expert graphic.Our favorite holiday decoration is an artisanal Market Update crafted in Canva. Help your clients unearth the money hiding beneath their property with an eye-catching home value graphic.

Hashtag Holidays and Events

Use Key December Hashtags to Boost Engagement

Don’t wait for official dates to use holiday hashtags like #Hanukkah, #XMas, and #Kwanzaa.From the #FestivalofLights to #ChristmasLights, let your sphere know #ILoveLights!Pour yourself a warm beverage and celebrate the #WinterSolstice on Dec. 21.Show your sphere you’re a thinker by posting a completed brain buster on #CrosswordPuzzleDay.Christmas has some stiff competition this year with #PumpkinPieDay taking place on Dec. 25.Make your followers’ mouths water by celebrating #NationalBaconDay on Dec. 30.

Incorporate National and Local Events 

Share some cold-weather preparedness tips with your followers before the Winter Solstice hits.Celebrate Crossword Puzzle Day on Dec. 21 by sharing a real estate-themed puzzle with your sphere. (Bonus points if you create it.)Volunteering this year? Let your sphere know where they can join or support you.Ask your followers to share their favorite real estate-related gift they gave or received this year. Poll your audience about their 2026 real estate resolutions.

Engaging November Content to Attract Buyers and Sellers

Showcase December Curb Appeal Tips

‘Tis the season for fireplaces. Show off some homes with some cozy chimneys.Is your portfolio lacking interior fireplaces? Don’t sweat it! Outdoor firepits can be just as appealing.With Christmas lights at the top of everyone’s minds, share some properties that are perfect for decorating.Highlight your homes with the perfect picture window for displaying a menorah, kinara, or Christmas tree. 

Highlight the Best December Listings in Your Area

We’re under contract! Show off an Under Contract home with a graphic and link your listing to the post.New inventory alert! Highlight gorgeous new listings on the market and delight aspiring homebuyers with a For Sale graphic.Time to hype up your upcoming showing! Drum up some buzz with an Open House graphic.What new listings are landing in your area? Let people know with a Coming Soon graphic from Designs!

Interactive Social Media Activities to Engage Your Audience

Craft December Home Design Polls and Quizzes

Identify the confectionery architects in your sphere by hosting a gingerbread house competition.Which of your followers has the ugliest Christmas sweater? Ask them to post a picture and find out.See if your sphere can help you settle the debate between colored Christmas lights and classic white.Ask your followers to show off their favorite wall clock for counting down the final minutes until 2026.Keep spirits high by asking your sphere what they’re most looking forward to in the new year.

Deck the Walls

Or are they called “Feeds” now? Regardless, it’s important to pop up on your followers’ social apps early and often. Consider this list of suggested posts the advent calendar that will lead you to your most successful year in real estate yet! And don’t forget that we’re working with Canva to make sure your content stands out from the rest.

Looking for more inspiration? Follow us on social!

@https://www.instagram.com/kellerwilliamsrealty/ 
@https://www.facebook.com/KellerWilliamsRealty/ 
@https://www.linkedin.com/company/keller-williams-realty-inc 

Share Your Tips and Strategies

Let’s talk about what’s working. As you implement these ideas into your social media strategy, we want to hear which tips and tricks create the most engagement with your audience. Let us know in the comments below!

Even seasoned agents may be scratching their heads when analyzing NAR’s latest consumer profile data, writes contributor Bernice Ross, who highlights the data agents need to pull 2026 into focus.

For Family Reunion 2026 in Atlanta, Georgia, KW is introducing breakout tracks to simplify planning and navigation among 150 breakout sessions. Attendees can follow one of eight specialized tracks—including AI, Marketing and Branding, Buyers, Sellers, Operations and Administration, Commercial, Luxury, and Wealth—for a deep dive on a single topic. Each track provides a focused learning pathway through four dedicated time blocks, featuring a mix of speaker presentations, rapid-fire RED talks, and panel discussions, and can be planned using the KW Command® mobile experience.

Hosting a conference for 10,000 or more real estate professionals takes a lot of planning. Between every annual KW Family Reunion, teams from across KWRI assess what improvements and enhancements can be made to ensure the next FR is even better than the last, and delivers the best possible event experience in the industry.

Education and training is at the center of FR, and balancing the educational needs of the newest agents with those of long-tenured leaders is no small task. Main stage presentations planned for FR26, like the annual Vision Speech with Gary Keller, a keynote with Jay Shetty, and SocialMediaCon with Gary Vaynerchuk, serve the widest audience by delivering information that applies across roles and experience levels. By contrast, breakout sessions provide attendees with the time and space to explore specialized topics that align with their current roles, goals, challenges, and interests.

Breakouts have historically covered a vast array of topics across the real estate spectrum, and with 150 breakouts planned for FR26, this year is no exception. But while it’s great to have an abundance of options, that kind of bounty can also lead to overwhelm — especially for first-time attendees. Robert Bell, KW’s director of training, says that’s why KW is introducing a new feature for 2026: breakout tracks.

Breakout tracks open up the fast lane to learning across eight core subjects: AI, Marketing and Branding, Buyers, Sellers, Operations and Administration, Commercial, Luxury, and Wealth. Each track condenses critical strategies, technologies, and mindset shifts into one learning pathway to make the most of your time and energy. As an attendee, you can follow one breakout track for the deepest dive on a single topic, or mix and match with other breakouts to customize your learning adventure.

A midcentury modern compound in Yucca Valley, a cabin in Cazadero and a townhouse in Oakland.

The former television producer Wendy Prior Fentress finds the most important background characters for films and shows.

For many agents and brokers, the housing market feels stuck in place. Here's what's been moving the needle in recent weeks, according to Intel's monthly survey of real estate professionals.

On this episode of Real Estate Insiders Unfiltered, Amy Stockberger breaks down her Lifetime Home Support model, which helped her team become No. 1 in South Dakota, building a 90 percent repeat and referral business.

Data shows the biggest discounts emerging in markets where prices lag the national median but rent potential stays high

Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes.

AI-generated content is rapidly reshaping the digital landscape, creating a noisier, less reliable environment for clients. As synthetic video fills social feeds, agents will need stronger authenticity, clearer messaging and real expertise to stand out.

Many co-op leases allow for graduated levels of board approval for heirs who want to live in the building.

ICYMI, get caught up on all of the moves made last week at NAR's flagship event, NAR NXT, including changes to the rules and organizational leadership.

Real estate professionals have the power to create positive change one home, one client and one act of kindness at a time, Darryl Davis writes.

A century of American kitchen design, from the dawn of electricity to the kitchen island.