Tech tools, such as social listening and customer relationship management software, allow agents to use data in real time to make informed decisions about both marketing and sales of properties.

When it comes to effectively marketing one's personal brand, there are a number tools and tactics that might cost time, money, energy or repeat business, and therefore, it's imperative to parse through what's worth the investment and what's not.

Whether you're looking to quickly make easy graphics or informative and engaging content, these free tools offer a wide range of features to help you elevate your social media presence.  

It's not enough to maintain the status quo, Douglas Elliman's Peter Hannis Hernandez writes. Making your mark as a leader involves a growth mindset and a focus on the bottom line.

Disruptive sales models, lead aggregators and search products have transformed proptech into a true marketplace while freeing venture capitalists up to become more than mere power brokers.

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He received a vote of confidence from the Tampa Bay Rays and started house-shopping.

In August 2022, pitcher Tyler Glasnow signed a two-year contract extension with the Rays and will remain with the team through 2024.

So the baseball pro spent his offseason looking for a house in the area. And he recently landed a four-bedroom, 4.5-bath, waterfront townhome in a gated community.

Glasnow paid $2.35 million for his Tampa retreat. It’s a real deal, considering the home originally hit the market in July 2022 for $3 million.

With billions saved — and lost — Opendoor is living by the creed "go big or go home." Yet even after a dreary Q4, the iBuyer persists, which may be the biggest takeaway, Mike DelPrete writes exclusively for Intel.

Real estate decision-makers gathered in Palm Springs to plot the future of the industry at Inman Disconnect. It's a tall task, several leaders proclaimed, including Vanessa Bergmark of Red Oak.

A modern farmhouse in East Chatham, a Southwestern-style home in La Quinta and a combined pair of 1840 rowhouses in Baltimore.

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Your rooms might never look as gorgeously appointed and perfectly spiffed up as some spaces do in decor magazines. But if you’re like us, you can usually tidy up well enough before you open the door to guests for a party.

Yet maybe sometimes, when you put the cleaning products away, something still looks off.

Here’s why. Despite our best efforts, there are still a few mistakes that lots of folks tend to make when it comes to tidying and streamlining their kitchens. Granted, this is a tough room to keep pristine. But if you focus on a few hot spots, you’ll achieve a space that’s darn near perfect.

So check out the common missteps you’re likely making in the kitchen that contribute to the visual disorder, even after you’ve scoured every surface.

With more than 2,800 new housing units approved in the last three years, ‘Port Chester is certainly on the move.’ Not everyone is happy about it.

HGTV

Nate Berkus and Jeremiah Brent have just returned for Season 2 of their HGTV show, “The Nate & Jeremiah Home Project”—and although they’re total pros at making over their clients’ homes, that doesn’t make curating their own spaces as easy as you might think.

“I’m still not over it,” Berkus revealed to us about furniture the couple sold during their most recent move. “If you go on Realtor.com, you can see the old listing photos. It was great stuff!”

And it turns out, this urge to hang onto things runs in the family, as these married dads admit that their daughter is their “most lovable little hoarder” ever.

Eager to hear more, we had a heart-to-heart with these designers to learn what they love about their new home, as well as their own personal challenges decluttering and making it perfect. All in all, it will convince you that even designers’ homes aren’t always as pristine as reality shows might have you believe.

With more than 2,800 new housing units approved in the last three years, ‘Port Chester is certainly on the move.’ Not everyone is happy about it.

With more than 2,800 new housing units approved in the last three years, ‘Port Chester is certainly on the move.’ Not everyone is happy about it.

If you're trimming the fat in your budget, we want to know: Where are you cutting back on your marketing spend?

Some of the most visually appealing ones are also delicious. Here’s how to choose — and grow — the best ones.

Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table.

CEO Robert Reffkin floated the idea of a franchise brand during an earnings call Tuesday, describing it as a "more profitable" method of growing the business.

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As every parent knows, the chances of your children getting their way has to do with their delivery and the content of their ask. Little Billy wants to play outside with his friends for an extra 30 minutes? He’d better ask nicely, say “please,” and give you a good reason why.

Similarly, adults who live in communities operated by homeowners associations, co-op boards, or landlords must take a comparable tack when lodging a complaint.

Favors, general appeals, and demands for mediation between you and a third party are much more likely to be successful if you approach the higher-ups in a reasonable and respectful manner, armed with evidence. If, on the other hand, you use a harsh tone or lack the proof to back your claim—no matter how reasonable the request is—you won’t get very far.

Here’s how to raise your voice in an effective way so your HOA, co-op board, or landlord listens.

Rocket reported a $493 million fourth-quarter net loss even after slashing expenses by $202 million from the third quarter as revenue fell 81 percent from a year ago to $481 million. Rocket executives say they're focused on growing the company's share of the purchase loan market through partnerships with agents.