Artificial intelligence has the potential to separate agents who are willing to use and adapt to the technology from the rest, Rachael Hite writes, while it leaves those who refuse to use it behind.
The Quintessential Urban Design of Sesame Street
Over its several decades, the show’s setting has always been both realistic and idealistic. And it has evolved, much like the New York City streets that inspired it.
Seattle Couple Adds a Slice of Argentina to Their Backyard
The homeowners bought adjacent land to build an outdoor dining space detached from their home for hosting barbecues for friends and neighbors
$2.6 Million Homes in California
A midcentury modern in Los Angeles, a house with ocean views in Bolinas and a split-level in Santa Cruz
AI, AI, AI: Ads, oversight and the age of the algorithm
From campaign automation to deregulation, AI is rapidly reshaping the tools, rules and reach of real estate, influencing everything from how agents advertise to who controls the tech behind the scenes.
Many buyers think home prices will only rise. Is that a safe bet?
A new survey of thousands of U.S. consumers by Inman and Dig Insights suggests that many homebuyers are spurred to enter an unaffordable market by the assumption that things can only get worse.
Keller Williams CEO: Private listings should be a ‘local decision’
Chris Czarnecki also spoke with Inman about guiding agents through a tough market and the heartwarming ways he saw them pitch in to help Texas flood victims
5-second rule: What a homepage needs to make visitors stay
Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture.
Stage yourself to sell: Your personal brand toolkit
A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you'll find an enthusiastic audience of buyers and sellers who need you.
Can a $1 price tag get your lagging listing off the books? The Download
As the $1 listing trend gathers steam, it's time to take a closer look at how it works and whether it's right for your sellers.
The $12,000 monthly marketing spend you didn’t know you were wasting
Hidden costs are holding real estate marketers back — and most don't even realize it's happening.
100% commission, 110% support
Why industry perception of the 100% brokerage model isn’t reality.
Avoid these 6 real estate branding mistakes
How to identify and fix the common branding missteps that erode trust, confuse clients and stall your growth.
The 7 things agents should stop doing (and what to do instead)
If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now.
Can Sitting on My Fire Escape Result in Fines to My Landlord?
A violation will not likely be issued, but fire escapes must remain clear of obstructions and can be dangerous.
Putting it all together: The complete guide to working with athletes and celebrities
We've rounded up all five days of Cara Ameer's advice on working with high-end, high-profile, high-stakes clients from the worlds of sports and entertainment.
Recruiting smarter for brokerage growth: Now Streaming
Tune in to Inman Access as Vija Williams, head of industry at Place, offers insights for recruiting high-performing real estate agents to your brokerage.
Compass, NWMLS trade barbs in new legal filings
As Compass cited determinations made by a court in the PLS' lawsuit against NAR years ago in support of its cause, NWMLS called the brokerage's legal arguments "nonsensical."
It’s a higher-for-longer world, and we’re just living in it: Economist
Windermere Economist Jeff Tucker looks at recent economic indicators to determine if or when interest rates might finally come down.
How an agent becomes ‘the chosen one’ for celebrities and athletes
In Part 5 of her five-part series, Cara Ameer provides insights for both renters and purchasers, plus strategies for ensuring you become the go-to for high-profile luxury clients.