​Social media is one of the most powerful tools in a real estate agent's toolkit—when used intentionally. It's not just about being online; it's about showing up with purpose, consistency, and value. Here's how to make it work for your business:

1. Choose the Right Platforms

• Instagram: Great for photo and video content—ideal for showcasing listings and behind-the-scenes.
• Facebook: Excellent for community groups, events, and longer-form posts.
• LinkedIn: Perfect for connecting with professionals and building referral networks.
• TikTok: Growing fast for real estate—great for quick tips, tours, and personal branding.

2. Post with Purpose

• Mix up your content to stay engaging:
  • New listings and sold homes
  • Buyer and seller tips
  • Neighborhood spotlights
  • Behind-the-scenes or daily agent life
  • Client testimonials
• Use captions that ask questions or spark conversation to boost engagement.

3. Showcase Listings Creatively

• Use short videos or reels to highlight key features and walk-throughs.
• Post before-and-after photos, staging tips, or renovation stories.
• Highlight unique elements: historic charm, outdoor space, smart home features, etc.

4. Use Hashtags and Location Tags

• Include relevant hashtags like #YourCityRealEstate or #FirstTimeHomeBuyerTips.
• Tag your city or neighborhood to show up in local searches.
• Create a custom hashtag for your brand or listings to build recognition.

5. Go Live and Be Personable

• Use live video to host Q&As, virtual open houses, or market updates.
• Show your personality—people work with agents they like and trust.
• Don't be afraid to share your story or values alongside business content.

6. Run Targeted Ads

• Promote listings or lead magnets with Facebook/Instagram Ads targeting specific zip codes or demographics.
• Use video ads for higher engagement and retarget users who've interacted with your content.

7. Engage With Your Audience

• Respond to comments, answer questions, and interact with other local accounts.
• Join or start Facebook groups for local real estate discussions or neighborhood news.
• Be consistent, even if it means posting just 3–4 times a week to stay top of mind.

8. Track What Works

• Use built-in analytics to see what content gets the most clicks, likes, shares, or saves.
• Focus more on the type of content that drives real engagement—not just likes.