I don’t dance: 5 TikTok marketing ideas for agents with 2 left feet

Trainer and marketing expert Rachael Hite says you don't have to dance on social media to create short-form content. Here are five ideas that are friendly and feasible for introverted personalities who want to make content that feels more authentic to their brand story.

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How to shoot your own listing videos and photos on the iPhone

In this bootstrap economy, knowing how to capture professional pictures and videos of your listings could save you thousands in marketing expenses. Marketing expert Latham Jenkins shares his pro tips for using your iPhone to capture stunning, high-quality footage.

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AI won’t spell the end of real estate agents. A court decision will

While many agents fear the replacement potential of AI, it may end up allowing the industry to continue working if the worst happens.

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Is it worth it? 10 common marketing metrics and how they measure up

It can be challenging to discern meaningful data from the rest. Still, it's vital to grow your social media efforts effectively. You want to avoid what's called "vanity metrics" and measure the metrics that mean something.

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Guaranteed Rate rolls out ‘Same Day Mortgage’ nationwide

Properties must be eligible for an appraisal waiver, and like Better's "One Day Mortgage," some fine print can stand in the way of getting a loan approved in 24 hours.

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LionDesk founder David Anderson joins Venture MLS

Venture MLS announced the placement of David Anderson, previously with Lone Wolf Technologies, to which he sold his real estate CRM in 2021.

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Black Knight ready to sell Empower to address antitrust concerns

A Deal with Constellation Software Inc. hinges on ICE closing the deal to acquire Black Knight, now valued at $11.7 billion. ICE says it's prepared to fight FTC in court.

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Forget Flow: These ‘Rental Rewards’ disruptors already flooded the zone

Former WeWork CEO Adam Neumann is getting into rentals and property management with his latest effort, Flow. But these renter-reward companies are already flooding the rental sector.

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Home price growth slows for 9th consecutive month in January

Annual home price growth dropped to 5.5 percent in the first month of 2023, but fell just 0.2 percent month over month, according to data released Tuesday as part of the CoreLogic Home Price Index.

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US dominates the globe with most ultra-high-net-worth homeowners

The U.S. notched 14 spots among 20 global cities in a new analysis of homeowners with a net worth of at least $30 million. New York City clinched the top spot on a list compiled by REALM and WealthX.

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7 marketing metrics that matter most (and how to measure them)

Targeting the right audience is a critical factor in real estate marketing success. Here's how to crunch the numbers and make sure you're as effective as possible.

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Too much competition? 10 branding insights to get you noticed

A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals. If it's time to upgrade your branding, Bernice Ross has the insights you need.

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Mr. Cooper names second chief financial officer in less than a year

Mortgage veteran Kurt Johnson, who held executive roles at Indymac Bank and OneWest Bank before joining Mr. Cooper in 2015, succeeds Jaime Gow as CFO, it was announced this week.

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What skills are crucial for new agents joining a multifamily team?

Multifamily real estate isn’t for introverts. But the right personality, one eager to connect with others, can make it a rewarding career.

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Egypt Sherrod is married to real estate. But that’s only half her story

Inman's inaugural Influencer ran from real estate as a kid because it was all her family talked about. But with four TV shows, a podcast and a team under her belt, she lives and breathes it in 2023.

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Welcome to the future: What real estate agents need to know about today’s kitchens and baths

Gerard Splendore's series on kitchen and bath design concludes with a look at smart home solutions and the future of residential spaces.

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An economist teaches you how to answer the ‘rent vs own’ question

It's one of the most popular questions you'll hear, especially from first-time homebuyers. Find out how to answer it expertly.

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Rivals to allies: Foster healthy competition with these 4 rules

Healthy competition should be the foundation upon which we strive to provide our clients with the highest level of customer service and care. Team leader Carl Medford outlines the difference between healthy and toxic ways of engaging.

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SUCCESS Enterprises announces Amy Somerville as new CEO

EXp World Holdings has tapped veteran professional development leader and strategist Amy Somerville to lead SUCCESS Enterprises, according to an announcement on Monday. As CEO, Somerville will oversee SUCCESS Enterprises' flagship print magazine SUCCESS and companion digital media properties.

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Pandemic-fueled ‘lock-in effect’ likely to limit new spring listings

Black Knight data shows new listing volume is down 25 percent in January compared to pre-pandemic levels, the biggest drop since most of the country was in lockdown.

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