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Real Estate Brochure Tips
Here are practical and effective real estate brochure tips to help your materials look polished, professional, and persuasive:
1. Start with a Strong Cover- Use a high-resolution, eye-catching image of the property.
- Include the address, price, and a compelling headline (e.g., "Luxury Living in the Heart of the City").
- Showcase the property's best features early—like gourmet kitchens, outdoor spaces, location perks, or recent renovations.
- Use bullet points for quick readability.
- Use professionally shot photos throughout the brochure.
- Show every key area: front exterior, living room, kitchen, bedrooms, bathrooms, backyard, and any unique elements (pool, wine cellar, etc.).
- Stick to a consistent color scheme and font family that aligns with your branding.
- Leave plenty of white space—don't crowd the page.
- Include a clear, easy-to-read floor plan to help buyers understand the home's layout and flow.
- Describe the lifestyle the home offers, not just its features.
- For example: "Wake up to mountain views and enjoy breakfast in a sunlit dining nook."
- Add your photo, logo, contact info, and professional credentials.
- Include a QR code that links to your website or a virtual tour.
- Use short paragraphs, subheadings, and bold text for important details.
- Avoid long walls of text—buyers often skim.
- Design brochures that work both in print and as interactive PDFs for email or website downloads.
- Include clickable links in digital versions.
- Invite the reader to schedule a showing, visit an open house, or call you directly.
- Example: "Want to see this home in person? Call or text me today."
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