Real Estate Brochure Tips

Here are practical and effective real estate brochure tips to help your materials look polished, professional, and persuasive:

1. Start with a Strong Cover

• Use a high-resolution, eye-catching image of the property.
• Include the address, price, and a compelling headline (e.g., "Luxury Living in the Heart of the City").

2. Highlight Key Features Up Front

• Showcase the property's best features early—like gourmet kitchens, outdoor spaces, location perks, or recent renovations.
• Use bullet points for quick readability.

3. Include High-Quality Images

• Use professionally shot photos throughout the brochure.
• Show every key area: front exterior, living room, kitchen, bedrooms, bathrooms, backyard, and any unique elements (pool, wine cellar, etc.).

4. Use Clean, Consistent Layouts

• Stick to a consistent color scheme and font family that aligns with your branding.
• Leave plenty of white space—don't crowd the page.

5. Add a Floor Plan

• Include a clear, easy-to-read floor plan to help buyers understand the home's layout and flow.

6. Tell a Story

• Describe the lifestyle the home offers, not just its features.
• For example: "Wake up to mountain views and enjoy breakfast in a sunlit dining nook."

7. Include Agent Branding

• Add your photo, logo, contact info, and professional credentials.
• Include a QR code that links to your website or a virtual tour.

8. Make It Easy to Read

• Use short paragraphs, subheadings, and bold text for important details.
• Avoid long walls of text—buyers often skim.

9. Print and Digital Versions

• Design brochures that work both in print and as interactive PDFs for email or website downloads.
• Include clickable links in digital versions.

10. End with a Call to Action

• Invite the reader to schedule a showing, visit an open house, or call you directly.
• Example: "Want to see this home in person? Call or text me today."