The brokerage Foster co-founded with Hank Long became known as a giant independent firm across the Mid-Atlantic region, and a pioneer of the "one-stop-shop" brokerage model.

The acquisition by UBS, one of the largest real estate asset managers in the world, is intended to help contain the crisis of confidence spreading across international financial markets.

"SphereBuilder" is designed to help real estate professionals figure out if their social media marketing is effective. The first tool will roll out in Denver, Colorado, and Huntsville, Alabama, the company said.

A real estate branding and advertising company based in Sweden has rebranded from Adfenix to Realforce to match growing service offerings.

Five real estate experts explain how rising mortgage rates, inflation and economic uncertainty could impact baby boomers and millennials this spring and how both groups can succeed in the short and long term.

Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected.

When you’re putting together your website, every word counts. In Part 1 of our five-part content marketing game plan, Christy Murdock shows you how to ensure that your site is communicating effectively on your behalf.

Enhance, optimize and fine-tune your online presence in seven days using this social media refresh checklist for real estate.

Recently, LocalizeOS CEO Omer Granot sat down with Inman’s tech columnist Craig Rowe to demonstrate how the hunter AI solution helps agents, teams, and brokerages achieve more.

Rather than viewing it as an obligation, staging should be seen as an opportunity to be your most creative, inspired, and visionary self as you help your sellers wow potential buyers.

Industry groups continue to object to a new Fannie and Freddie fee aimed at some riskier borrowers as a burden on lenders and consumers.

Lenders lost $2,812 per loan as business dropped off faster than they could trim expenses and production costs hit a record-high $12,450 per loan, a Mortgage Bankers Association survey found.

The sudden change in the global banking landscape has left luxury real estate clients hanging out "in the parking lot," Kofi Nartey said, as they wait to see where the remaining chips will fall.

Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences.

Zillow — which held $3.4 billion in cash and investments at the end of 2022 — is well prepared to weather any storm, including the banking fallout, Barton said in a new interview on Thursday.

Catch up on the most-read stories of the week, as determined by Inman readers. Here's Inman Top 5 for March 10-16, 2023.

Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid.

Are you a real estate know-it-all? Just a big trivia buff? Take Inman's real estate marketing quiz. Test your knowledge to see if you're on the right track or if you need to study up.

Executives with the Canadian real estate tech company said its U.S. expansion plan and ambitious goals to grow its appraisal and title insurance market share are still in place.

Beagel aims to be a deeply integrated software partner leading with an in-browser open offer solution that allows buyers to bid on homes and agents to manage the process