Pool of agents working in LA shrunk amid slowdown last year: Analysis

The number of active real estate agents in LA decreased by 27 percent year over year, falling from 4,800 agents in the fourth quarter of 2021 to 3,500 agents during the same period in 2022.

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Freed from iBuying, Zillow wants more from its mortgage arm in 2023

To outside analysts, it appears Zillow got out of iBuying just in time. Now the company is looking ahead to a post-downturn world. Here are the biggest challenges Zillow will face in 2023.

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Why this economist says today’s market is not a do-over of 2008

Now, although price growth through the pandemic period was clearly excessive, writes economist Matthew Gardner, fundamentally speaking, the two periods cannot be considered to be similar at all.

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How to create great marketing content in seconds with ChatGPT

We’re at the very front end of changes that will forever alter almost every aspect of our lives, according to trainer Bernice Ross. While AI isn’t likely to replace agents any time soon, those who fail to embrace these powerful tools will lose significant market share to those who do. 

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The new top 3 rules of real estate: Speed. Speed. Speed

Modern homebuyers don’t want to get a loan during banking hours — they want to be able to access the calculators to help them shop confidently, and then text a loan expert if they have questions. And that’s exactly the kind of support a great digital lender can provide.

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Social media tactics top agents rely on in their marketing plan

The social media ecosystem is complex, and established platforms are facing challenges. In this fraught landscape, which social media channels can luxury agents rely on? Two leading agents weigh in.

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How to answer the top 4 questions buyers are asking right now

Your clients will always surprise you with questions that you may not know the answer to, but it is our duty to be educated, knowledgeable, and a source of information and value to our clients. 

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Zillow deploys AI to improve online home search experience

Powered by an advanced natural language technology, homebuyers can enter longer, detail-rich requests, as they would on Google, to unearth more accurate inventory matches.

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Zillow’s Curt Beardsley: ‘Invest time and energy with companies that are going to be here next year’

Zillow, Keller Williams and Realtor.com shared their respective takes this week at Inman Connect New York on the trends expected to take hold in 2023.

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Inman’s Top 5 stories for the week of Jan. 20-26, 2023

Catch up on all of the latest news and this week's most-read stories. It's Inman's Top 5 for the week of Jan. 20-26 2023.

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RE/MAX’s keys to success in 2023: Recruitment, mergers, acquisitions

As the brokerage prepares for a slower market, agent recruitment, finding a permanent RE/MAX Holdings CEO and franchise consolidation are among the issues RE/MAX will face in 2023.

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25 cities cracking down on Airbnb: The Real Word

This week, Byron Lazine and Nicole White are talking about cities that are making it harder to own short-term rentals, how inflation has impacted millennial homebuying plans and the weekly media review Left, Middle, Right.

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Douglas Elliman brings on John Stanaland Group in Orange County

The 12-person John Stanaland Group, formerly of Villa Real Estate, closed more than $300 million in sales volume in 2022, according to an announcement Thursday from Douglas Elliman.

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Pending home sales trend up for first time since last spring

In a positive sign for the real estate industry — and the spring homebuying season — pending home sales rose in December for the first time since May 2022, increasing 2.5 percent from November.

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Douglas Elliman taps Deva Roberts to replace Haber as general counsel

Kenneth Haber, who had served as general counsel since 2004, will now shift to an advisory capacity at Douglas Elliman as a senior managing director, the brokerage told Inman on Friday.

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The No. 1 opportunity for listings this market expert sees in 2023

This is the market where opportunity abounds for the diligent, professional agent. Homeowners who have been unable to sell their homes need your expertise.

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AI now complete with built-in stereotyping

If you want to use the ChatGPT chatbot for marketing, you need to be aware of its limitations and potential drawbacks, writes broker Teresa Boardman. It may make more sense, in fact, to do your own writing.

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11 red flags that you’re getting off track in your real estate business

It is possible to tell when your real estate business is going off-course before it’s too late. By keeping your fingers on the pulse of your business, you can evaluate often and adjust your course.

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The luxury key for 2023? Maintain relationships and ‘be obsessed’

"We are really not in the real estate business…We’re in the relationship business,” said luxury broker Dolly Lenz at the final session of Inman Connect New York on Thursday.

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How these agents found success in the face of tragedy

Amanda Marsh and Amie Quirarte shared their personal experiences at Inman Connect New York on Thursday and talked about channeling endurance and resilience.

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