Coldwell Banker Gen Blue 2023 Atlanta

"We understand the story of the hero, the underdog, or heartbreak. We process emotions and can share feelings of excitement, despair, and anger. Sharing a story can break down the greatest of barriers giving even the most diverse people a sense of commonality and community.

Storytelling is an art. It’s also a process worth learning for both your business and your customers. They bring people together and inspire action and response. Also, today’s consumer doesn’t decide to buy based on what you’re selling, but rather why you’re selling it and how they connect to that purpose.

At this year’s Generation Blue Experience®, October 16-19, in Atlanta, GA, you can become the ultimate storyteller. This year’s event will center around how you can be equipped to share your own personal story and the value of being a part of the Coldwell Banker network in compelling ways to help your business grow."